Biggest eco retail chain in the country wanted to digitize their existing loyalty card program which was based on plastic cards. Their biggest challenge, other than replacing plastic cards, was to find a way to personalize their communication with their customers and to build their own digital channel while not being dependent on big social networks that are constantly changing how their algorithms work as well as how much they have to pay each time they want to reach their customers. We we’re able to deliver a solution that fits their all their needs and introduce new omnichannel possibilities.

THE STRATEGY OF INCREASING THE CONSUMER BASKET

The consumer basket with loyal customers in our case increased by over 30%

INCONSISTENT DATABASE

Retail databases are very often outdated and / or non-existent, with our loyalty project, one of the key goals is to clean and update user data

RETURN OF LOST CUSTOMERS

Special promotions for customers who have left this particular retail chain

CUSTOMERS ARE NOT LOYAL

Nowadays, one of the most important factors when buying something is the price. In a combination of direct discounts, coupons and points collection, we increase customer loyalty

SEGMENTATION

It is crucial to identify and understand differences among customers. This allows better matching of customer needs and desires for products and / or services offered by the retailer

UNDERSTANDING THE CUSTOMER

According to the consumer habits of the customer, the retailer understands his customers better

QUICK PROMOTIONS TOWARDS THE CUSTOMER BASE

Retailers often depend on flyers, TV and radio campaigns to inform customers about their promotions. With our application, customers know all the promotions in real time. The platform enables an increase in the number of promotions

As the biggest insurance group in the region, they have big competition with very competitive pricing strategies. As a top insurance group they wanted to reward their loyal customers as well as offer benefits for potential future clients who are not yet insured with them. Also, since this industry offers very little interactions with the end customer, churn is very big and it’s hard to find a good reason to connect and let alone in how to connect. We helped in creating a mobile app that gives their end customers concrete benefits for staying “in touch” with them as well as opened a whole new digital channel for the insurance group.

THE STRATEGY OF GIVING BENEFITS TO ALL

By giving some benefits to all who download the app, they opened up a new digital acquisition channel

GDPR

Marketing towards end clients today is very difficult without the end customers consent, with our loyalty project, one of the key goals is to handle consents and update user data

RETURN OF LOST CUSTOMERS

Special promotions for clients who have left this particular insurer

CUSTOMERS ARE NOT LOYAL

Especially in commodity businesses such as insurance, price is mostly the only factor when deciding. By giving benefits from their partner network they are increasing loyalty throughout the year

SEGMENTATION

It is crucial to identify and understand differences among customers. This allows better matching of customer needs and desires for products and / or services offered by the insurer

UNDERSTANDING THE CUSTOMER

By having direct communication and though different offers they understand their clients better

QUICK PROMOTIONS TOWARDS THE CUSTOMER BASE

Insurers often depend on flyers, TV and radio campaigns to inform customers about their promotions. With our application, clients know all the promotions in real time. The platform enables an increase in the number of promotions

As a well-recognized sport club they wanted to find a way to reward their fans as well as give additional benefits to their sponsors. This was a difficult task to solve without a technology partner that can offer a new digital way of making this happened. The sport club was also very dependent on big social networks which we’re costing them a lot of money and while building their user base they realized they we’re actually building a user base for the big social networks. We opened up the doors for them to create their own user base while simultaneously rewarding fans while creating added value for their sponsors through their own digital channel.

THE STRATEGY OF A PARTNER NETWORK MODEL

With Rocket active the club can connect with its sponsors and open new revenue streams

BUILDING THEIR DATABASE

Sport club databases are very often outdated and / or non-existent, with our loyalty project, one of the key goals is to build, clean and update user data

PRIZE GAMES

Special prizes for most loyal fans though gamification with partners

CASHBACK MODEL

By giving benefits to their fans, they are bringing customers to their partners and generating revenue from it. Fans are generating revenue for the club while getting discounts, it’s a win-win

SEGMENTATION

It is crucial to identify and understand differences among fans. This allows better matching of fans needs and desires for products and / or services offered by the clubs partners

UNDERSTANDING THE FANS

By having direct communication and though different offers they understand their fans better

QUICK PROMOTIONS TOWARDS THE FAN BASE

Sport clubs often depend on flyers, TV and radio campaigns to inform fans about their promotions. With our application, fans know all the promotions in real time. The platform enables an increase in the number of promotions